1: Greenwashing

Week 3 – Discussion 1: Greenwashing
• Prior to beginning work on this discussion, read Chapter 5 and Chapter 8 of your textbook as well as the Week 3 Weekly Lecture.

Hammond, S. C., & Christensen, L. J. (2016). Corporate and social responsibility: Road map for a sustainable future. Retrieved from https://ashford.content.edu

• Select an ad (print or video) that highlights a product or service with a positive environmental impact or one that contains greenwashing.
• Share the link and explain the positive factors and/or the greenwashing.
• (Hint: sometimes even the good can be hyperbolic, resulting in some greenwashing.)
• In a minimum of 200 words, supported by textbook evidence and other research, explain if this ad is effective (even if somewhat misleading)?
• What could the company do to make the ad more accurate or credible?

REFRENCES
Hammond, S. C., & Christensen, L. J. (2016). Corporate and social responsibility: Road map for a sustainable future. Retrieved from https://ashford.content.edu