7.0 FINANCIAL ASSESSMENT AND FORECASTING
7.1 Demand estimation and forecasting of sales
7.2 Estimation of market share
7.3 Estimation of financial costs and revenues

•    8.0    EXECUTION AND IMPLEMENTATION OF THE PLAN
•    8.1 Setting an appropriate action plan for execution
•    8.2 Designing a monitoring mechanism and schedule
•    8.3 Taking appropriate corrective action

9.0

9.1 Limitation of the plan

9.2 Other limitations (specify)