A balanced score card report for a fictional company in the computer industry named ACME computer group

Course Assignment: Balanced Scorecard Paper
Create a hypothetical business that will compete in an industry in which you are interested. Using knowledge gained from this course and previous coursework; develop the strategic objectives for your business in the format of a balanced scorecard. The strategic objectives are measures of attaining your vision and mission. As you develop the vision, mission, and values for your business, also a SWOT analysis should be considered AND conveyed in your paper. Be sure to consider all of the following four quadrants of the balanced scorecard when developing your strategic objectives:
1. Shareholder Value or Financial Perspective, includes strategic objectives in areas such as:
a. Market share
b. Revenues and costs
c. Profitability
d. Competitive position
2. Customer Value Perspective, includes strategic objectives in areas such as:
a. Customer retention or turnover
b. Customer satisfaction
c. Customer value
3. Process or Internal Operations Perspective, includes strategic objectives in areas such as:
a. Measure of process performance
b. Productivity or productivity improvement
c. Operations metrics
4. Learning and Growth (Employee) Perspective, includes strategic objectives in areas such as:
a. Employee satisfaction
b. Employee turnover or retention
c. Level of organization capability
d. Nature of organization culture or climate
e. Technological innovation
Address at least three strategic objectives for each of the following four balanced scorecard areas identified above (financial, customer, process, learning & growth). For each strategic objective, address a goal and rationale to support the goal using a balanced scorecard format. The goal and rationale to support the goal should be in quantitative and qualitative format.

(For example a strategic objective in the shareholder or Financial Perspective is "Increase in Market Share". The goal to actually measure this strategic objective of market share increase could be "Increase market share by 2% for each of the next three years". The rationale to support the goal could be ?Increase the portfolio of communications products, by introducing one new cellular phone to the commercial market on a quarterly basis generating an increase in market share of 2% on an annual basis over the next three years.?

Provide a 10-12 page paper that explains your critical thinking on how you derived your objectives from your vision, mission, values, and SWOT analysis. Note for this paper the use of headers (level one and level two) are required specifically for the balanced scorecard strategic objective perspective and measurement criteria explanation. Consult the APA 6th edition manual on pages (41-49, 62-63) for additional details regarding level one and level two headers, or contact me should you have any questions subsequent to reviewing the APA manual. Points will be deducted if the level one and level two headers are not included in your paper specifically for the balanced scorecard strategic objective perspective and measurement criteria explanation.

Also, be sure to include the title page, running head and abstract in your paper. (The title page, abstract page, and reference page(s) are not included in the page count.) This assignment must include a minimum of five sources (published 2007 to date for research purposes), and cited on the reference page in APA format. Post this assignment as an attached WORD document to the Laulima ?Assignment?

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