- Create a Demo Account on Google Analytics
Create a google analytics demo account using your personal (not horizon) gmail account by following instructions at https://support.google.com/analytics/answer/6367342#access (Click on the hyperlink ACCESS DEMO ACCOUNT)
- Submit screenshots (3a-c) and a well formatted short report (about 1-2 pages and includes report title and relevant sub-headings) to discuss the performance of the Google Merchandise store’s online Ad campaign for Youtube merchandise between Oct 1 , 2018 – March 31, 2019.
a. Review Google Ad Campaigns (Acquisitions->Google Ads->Campaigns) and analyze the describe the performance of Youtube Ad campaign relative to the other Adword campaigns for past 6 months (Oct 1 , 2018 – March 31, 2019)
b. Analyze Site Content (Behavior->Site Content->Exit Pages) and identify pages with high exit rate
c. Analyze the site speed (Behavior->Site Speed) and identify problem areas to fix based on page load time and customers exiting the site (%exit)
d. Based on the above analysis, discuss problem areas and actions that can be taken to improve the performance of Youtube Ad campaign.