Conduct a detailed report in examining how the increase in customers attributed to the companies growth. In this case,Thomas Cook Airlines and to then examine the customer service improvements made by Thomas cook
Report structure: Title Page Contents Page (not included in word count) Executive Summary (not included in word count and must summarise whole report) 1.0 Introduction a) Brief summary of the proposed research b) State Question and Objectives (Hypothesis if appropriate) c) Paragraph on theory/models to be used d) Paragraph on methodology used
2.0 Research Analysis a) If using quantitative data – Present and discuss general findings of questionnaire and/or secondary quantitative data — pie charts/tables. You may use a statistical test b) If using qualitative data – Present and discuss/analyse qualitative data using theory/models. Present quotes from qualitative sources clearly. b) Use business theory/literature/statistical test to understand and analyse your data
3.0 Conclusion a) What are your findings? b) Where the objectives met and if so what has been learnt.