A Study of successful e-commerce marketing strategy in the case of Taobao

A Study of successful e-commerce marketing strategy in the case of Taobao Order Description   Dear writer, Please find instruction and supporting documents as per requested. This is research structure: Table of Contents Abstract…………………………… Your abstract should include: 1. Objective of the paper 2. What research method did you adopt? Quantitative or qualitative research method? 3. The research results. 4. 3 or 5 key words I. Introduction 1.1 Significance of the research 1.2 Objective of the research 1.3 Structure of the research II. Literature Review………… 2.1 Domestic researchers’ view about the topic 2.2 International researchers’ view about the topic 2.3 Research gaps 2.4 Derived Research questions III. Research method………… 3.1. Adopted research method (what method you are going to use?) 3.2 Research design (how to collect your data, interview or questionnaire? Or second hand data? How to design the questions?) 3.3 Data collection (How to mail you questionnaire or to do interview or collect the second hand data? Through internet, mail or other way?) IV. Data Analysis…………… 4.1 4.2 V. Conclusion………………… 5.1 Research result (contribution or finding) 5.2 Research limitation 5.3 Future research Reference I have completed some part which Abstract has been completed but please revise this part for me also due to you might need to check the plagiarism percentage on this part. Besides, I would like to have plagiarism report for the work. My abstract is below: Topic: A Study of successful e-commerce marketing strategy in the case of Taobao. Abstract: Nowadays the internet has become an important role in our life and it influences all generations. With the strong development of internet in China, the number of internet users shopping online increase. Shopping online via the internet not only provides connivence and benefits to the people, but also bring the new platform of the Internet economy. As all above said, Taboo is the fastest growing and most successful C2C e-commerce in China. It has become the largest domestic C2C e-commerce model. Therefore, this quantitative research titled " The successful E-commerce marketing strategy in the case of Taobao" mainly explores what the marketing strategies applied in this successful E-commerce business and any other factors implemented. The survey will be employed in order to collect the data. By strategic analysis tools, the findings will be analyzed in terms of the Taobao’s development status and marketing situation as well as its main competitors with a view of the competitive advantage of Taobao micro and macro environment. The findings will be shown in statistical ways by SPSS. This research is hoped to be a reference for the companies and organizations to apply these marketing strategies to run their businesses successfully. Key words: E-commerce, internet, marketing strategy, online business For Methodology part, please use SPSS program to analyse the data as it required by university. I have also sent you for the sample research. help me to create the questionnaire first due to we will need to collect the data for findings part which I will collect the data myself but in case that I cannot complete all number of respondents for 200 then I will need your help to make up the answer for respondent in excel to get data to analyze in SPSS program. Please send me a draft chapter by chapter whenever you complete it then I can see whether the work has been in line with my abstract or not. Please add some graphs/ tables/ pie charts in finding part as good presenting on the report.  

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