A well-known Western Michigan office furniture company (http://www.haworth.com ) with an international clientele is facing challenges providing customer support for its products.
Not only must there be a means for individuals and other companies to contact Haworth for support requests, people want to know how to best arrange (before purchasing), assemble (after purchasing), and recycle unwanted furniture without either hiring an approved support vendor or reading a PDF downloaded off the Web.
Haworth has hired you to provide suggestions in terms of how it can not only support its customers in real time for questions but also provide interactive and engaging Web applications that will assist with arranging and/or assembling furniture.
Make sure to be specific in terms of what the organization should do. Also offer examples as well as sources to support your points.