academic article-marketing for small business

academic article-marketing for small business

Order Description
Academic critique of an appropriate academic article 1000 words
Learning Outcomes
2. Understand the workings and constraints of small businesses.
3. Critique the crucial role of marketing and its strategic and tactical application within small firms.
4. Critically appraise conventional marketing principles when applied to the smaller enterprise.
5. Develop practical skills arising from the learning vehicles used: the interactive presentation and the student authored case study.
Select an article that you feel has made a major contribution to your understanding and/or enjoyment of entrepreneurial marketing.
Critique the article and show why you chose that article and the contribution that it has made for both yourself and to the entrepreneurial marketing interface.
At the end of your conclusion – in no more than two sentences say how you think that the article could in practice help an SME perform better.
Select an article that you feel has made a major contribution to your understanding and/or enjoyment of entrepreneurial marketing.

In groups, discuss how your understanding of entrepreneurial marketing has developed since September.
What area would you like to consider for this assignment? (and how are you going to select your paper)

Identify the key messages from the article
Assess the values of this by considering the rationale for the article and the foundations of the argument
Is the argument well balanced?
Evaluate the discussion in the context of wider (other) literature

Critique the article and show why you chose that article and the contribution that it has made for both yourself and to the entrepreneurial marketing interface.

What does the paper say?
What authors are cited…what do they say?
Can you see how entrepreneurial marketing has evolved and developed into its own field of study?
What is important?
What are the key themes?

At the end of your conclusion – in no more than 75 words or so ….. say how you think that the article could in practice help an SME perform better