Advertisements for social scientific and personal study

Description

SCS 100 Project 2: Observation Journal Guidelines and Rubric
Overview
Your second longer-term assignment in this course is to complete an observation journal, where you will use the previous information collected in your comparison template to apply social scientific observations to help you to develop a question about the ads that a social scientist might ask. The work you do on this observation journal will directly support your work on your third course project, the final reflection, which is due later in the course.
This observation journal assignment will assess the following course outcome, which you focused on throughout Theme 2:
• Develop questions about fundamental aspects of human behavior that inform personal assumptions, beliefs and values using evidence from the social sciences
Prompt
Your second course project is an observation journal. You have already gathered your advertisements and completed your comparison template to determine the social science approaches that are relevant to your ads. For this assignment you will use that information to write an observation journal that will ask you to draw conclusions from the ads and, eventually, devise a social science question that you might like to investigate. The critical elements of this assessment will be evaluated in your observation journal.
Specifically, the following critical elements must be addressed and will be graded using the rubric at the end of this document:
I. Explain why you chose these advertisements for social scientific and personal study. For instance, what aspects of them intrigued you and made you curious?
II. Explain the assumptions and observations about human interactions and behaviors you made about the advertisements. These are some questions you might want to consider in your explanation:
a. Who do you believe the audiences for the ads might be?
b. What messages do you think the ads are sending?
c. What do you think the nature of the relationship is between or among the people in the ads?
d. What relationship(s) do you see between or among the people and the product or service being advertised?
e. How effective are the ads in influencing your own consumer decisions?
III. Identify topics in this course that are relevant to the human behaviors in your advertisements and explain how they are relevant. This is your social science evidence for your observations. For instance, what ideas and people have you studied so far that apply to your observations?
IV. Taking all of your observations and objective conclusions about human behavior in your advertisements into account, assume the role of a social
scientist. What question would you ask about the advertisements that you, as a social scientist, could seek to answer? What observations and objective conclusions lead you to this question?
Supporting Work and Resources
The observation journal is due in Learning Block 4-3. Throughout Theme 2, there are three opportunities to work directly on different elements of the
observation journal.

  1. In learning block 2-4, you submitted your comparison template. You will use this to create your observation journal.
  2. In learning block 3-2, you participated in a discussion using the ads you chose in support of your summative work. You can use your answers from this
    discussion when completing your observation journal.
  3. In learning block 4-3, you will work to finalize your observation journal and submit it to your instructor for grading. This learning block also includes an
    Observation Journal Checklist that you can use to ensure you have met all the requirements of this project. You can also review the Observation Journal
    Exemplar for guidance in how to complete this assignment. Your instructor is available to provide guidance and answer any questions you may have as
    you work to finalize your observation journal.
    Rubric
    Guidelines for Submission: This submission will contain your completed observation journal. Submit your observation journal as a Microsoft Word document.
    Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
    Chose Meets “Proficient” criteria and
    details demonstrate insight
    into the connection between
    the social scientific and the
    personal
    Explains why advertisements
    were chosen for social
    scientific and personal study
    Explains why advertisements
    were chosen, but social
    scientific and personal
    connections are overly
    generalized
    Does not explain why
    advertisements were chosen
    23.75
    Assumptions and
    Observations
    Meets “Proficient” criteria and
    details demonstrate a mature
    awareness of human
    interactions and behaviors
    Explains the assumptions and
    observations about human
    interactions and behaviors
    made about the ads
    Explains the assumptions and
    observations about human
    interactions and behaviors
    made about the ads, but is
    overly generalized
    Does not explain the
    assumptions and observations
    about human interactions and
    behaviors made about the ads
    23.75
    Topics Meets “Proficient” criteria and
    connection between topics and
    ads shows a strong grasp of the
    social science evidence
    Explains how topics from the
    course are relevant to the
    human behaviors in the ads
    Explains how topics from the
    course are relevant to the
    human behaviors in the ads,
    but is overly generalized or has
    inaccuracies
    Does not explain how topics
    from the course are relevant to
    the human behaviors in the ads
    23.75
    Question Meets “Proficient” criteria and
    connections between question,
    observations, and conclusions
    demonstrate insight into social
    scientific study
    Poses a question a social
    scientist could seek to answer,
    supported by observations and
    conclusions about human
    behavior in the ads
    Poses a question a social
    scientist could seek to answer,
    but lacks support from
    observations and conclusion
    about human behavior in the
    ads or is overly generalized
    Does not pose a question a
    social scientist could seek to
    answer
    23.75
    Articulation of
    Response
    Submission is free of errors
    related to citations, grammar,
    spelling, syntax, and
    organization and is presented
    in a professional and easy-to read
    format
    Submission has no major errors
    related to citations, grammar,
    spelling, syntax, or organization
    Submission has major errors
    related to citations, grammar,
    spelling, syntax, or organization
    that negatively impact
    readability and articulation of
    main ideas
    Submission has critical errors
    related to citations, grammar,
    spelling, syntax, or organization
    that prevent understanding of
    ideas
    5