Advertising campaign for a product
Develop an advertising campaign for a product or service that you think there is a need for, and which you think would be marketable. What would you call it? (something original and catchy is always best). Describe the concept for your product or service, What is it? Why is there a need for it, and why will people want to purchase it? Develop a strong catch phrase, slogan or jingle for your product or service to accompany all advertisements that you think would make it stick in the minds of your audience members. Who would be your target audience? Whom do you think would purchase this? (Consider “demographics”: age group, income level, single/married/family status, profession /economic status, typical interests, etc.). Remember that products can be sold in stores or online, while services should be attractive to the local population who live in the immediate area. Where would you advertise this product or service (newspapers, magazines, radio, television, billboards, bus stop benches, online)—be most specific about this, supplying some names of actual media outlets. How much do you think your product or service should sell for? Write a plan of three pages, typed and double spaced, in which you outline your product (perhaps providing a mock-up or drawing of your product or service if necessary), in which you outline what you are selling and your strategy for success.
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