Advertising & Promotion Management

    Choose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! * The project should be approximately 1,500 words in length. It can include images and visuals. This is an opportunity to be creative! The project is due on Wednesday 11 July 2021 at midnight. PART 1: CHOOSE THE COMPANY/BRAND/ORGANIZATION Introduce the company/brand/organization. Explain why you selected it. Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix. Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?