Alex Springer Case Study
Please make question about 1 ½ pages and question two about a half of page. Also, please answer each question separately.
1. CASE STUDY RESPONSE: How would you evaluate Mathias Dopfner’s strategic leadership in the face of the digital revolution? What key strategic actions did he take and how were they different from how most other publishers approached the situation? How successful is the company’s digital transformation as it stands in 2014?
2. PERSONAL APPLICATION: Describe your companies (Jacob Engineering) activities on the Internet and any ideas you may have for additional strategic opportunities they might explore in this medium. Apply critical thinking: how these initiatives help to create or destroy economic value in terms of competitiveness (profits), innovativeness (sales growth) and resources (intellectual capital).