AlJazera Children Channel ,the television industry as a case study in technological change

AlJazera Children Channel ,the television industry as a case study in technological change

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A 2,000 word case study of one media business and its response to technological change

AlJazera Children Channel ,the television industry as a case study in technological change. Our purpose will be to consider the broad changes wrought by digital technologies, and to consider some of the impacts on the industry as a whole. The JCC will be used to highlight some key ways in which television companies might harness the potential of digital technologies to further their own market positioning/business model.
what you are expected to do is to choose one company, and to discuss its activities in relation to the rise of digital technologies. So this could be a well established company with a significant history where you look at how it has changed its products or practices in order to remain successful and relevant in the era of digital technologies. Or you could consider a brand new kind of company as a result of opportunities created by technology. In either case you need to be very focussed in your analysis and talk about just one or two concrete aspects of the company in question rather than trying to give a vague overview of a large corporation.

A 2,000 word case study of one media business and its response to technological change

AlJazera Children Channel ,the television industry as a case study in technological change.    Our purpose will be to consider the broad changes wrought by digital technologies, and to consider some of the impacts on the industry as a whole.  The JCC will be used to highlight some key ways in which television companies might harness the potential of digital technologies to further their own market positioning/business model.

Seminar reading:
Lotz, A. D., 2007. ‘Introduction’ in The Television Will Be Revolutionized. New York and London: New York University Press
Strange, N., 2011.Multiplatform public service. In Bennett, J., & Strange, N. (Eds.). Television as digital media. Duke University Press.
Books:
•    Lotz, A. D., 2007. The Television Will Be Revolutionized. New York and London: New York University Press
•    Bennett, J., & Strange, N. (Eds.), 2011. Television as digital media. Duke University Press.
•    Huang, J.S., & Heider, D., 2007. Media Convergence: A Case Study of a Cable News Station, International Journal on Media Management, 9:3

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