Questions: 1. Amazon is a global leader in e-commerce and dominates many markets. Why couldn’t Amazon replicate its success in China? 2. Why did Amazon expand its business from book-selling to e-commerce and then to e-publishing, electronic devices and cloud computing? Why did Amazon lag behind its local rivals in these new business areas? 3. Considering new regulations governing cloud computing in China and the global steps taken by local rivals, what should Elaine Chang do now?