Amazon's Flywheel strategy

        How does Amazon's Flywheel strategy fit with its evolving vision statements over the years? Focusing on online product sales, which of the generic strategies does Amazon appear to be using based on this case? Provide support for your choice. How far could Bezos have gone in Amazon's evolution without using information technology? Assume that there is hyper competition in product sales. How is Amazon responding to that environment? Are the newly announced endeavors in health care, Amazon Go! stores, and shipping services consistent with Amazon's vision? Defend your position.    

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