An investigation of the factors that influences Chinese customers’ choice of luxury brands: a case study of Burberry


1. Need to add something more about consumer purchasing behavior
2. Add some discuss about the process of consumer purchasing behavior
3. Look at the luxury product concern to find out the process of luxury goods
4. Find out whether purchasing ordinary products same as purchasing luxury products?

Modification of the chapter 3:
1. Discuss research philosophy, research approach and research strategy dividedly (more detail)
EG: research philosophy
Research approach
Research strategy
2.Justify the sample which used here (more detail)
Describe the sample’s features like the sex, age, occupation and any other things( more detail)
3. add the summary of chapter 3