An organization (company or non profit) that has a good “online news room” and explain why it’s so good
1) Identify an organization (company or non profit) that has a good “online news room” and explain why it’s so good. (NOTE: this is not a news media organization's news room page, but one you'd find on an organization's web site. (For example, the National Education Association (NEA) has an online place for news media at: https://www.nea.org/media-centeLinks to an external site.
2) Identify an organization that makes good use of social media to regularly communicate with its customers, as well as the news media. (for example, the DCMPD's use of X). What makes their use of social media exceptional?
3) In preparation for your client's upcoming opening of a new, unique retail store in DC, you've been asked to identify your recommendations for "top tier" local news media. Conduct research to familiarize yourself w/DC media sources. Identify your top media recommendation for: a) print; b) broadcast/TV; c) radio; d) social media; e) online/web.
Sample Solution
Top Recommendations for Client's New Retail Store Launch in DC
1. Online News Room: Mayo Clinic
The Mayo Clinic's online news room (https://newsnetwork.mayoclinic.org/) stands out for several reasons:
- Comprehensive and well-organized: It categorizes news releases by topic (e.g., diseases & conditions, health & wellness) and audience (e.g., patients, media).
- Multilingual options: News releases are available in English and Spanish, catering to a broader audience.
- Multimedia content: They integrate various media like videos, infographics, and podcasts alongside press releases, enriching the user experience.
- Clear contact information: Journalists and the public can easily find contact information for media relations personnel.
- User-friendly search and navigation: The website allows for easy searching and browsing of news releases by date, topic, and keyword.
2. Social Media: REI (Recreational Equipment, Inc.)
REI excels in social media communication due to their:
- Engaging and diverse content: They share not only product information but also stories, outdoor tips, and user-generated content, fostering a sense of community.
- Strong customer service: They actively respond to customer inquiries and concerns on social media platforms, demonstrating a commitment to customer satisfaction.
- Strategic use of different platforms: They tailor their content and engagement strategies to each social media platform (e.g., Instagram for visuals, Twitter for breaking news).
- Collaborations with influencers: They partner with relevant influencers to reach a wider audience and build brand trust.
- Interactive elements: They utilize polls, contests, and Q&A sessions to stimulate audience engagement.
Full Answer Section
3. Top Tier Local DC Media Recommendations for Client's Retail Store Launch:
a) Print: The Washington Post (https://www.washingtonpost.com/)
- Reasoning: High circulation and readership, covers a wide range of topics, respected for journalistic integrity.
b) Broadcast/TV: WUSA9 (https://www.wusa9.com/)
- Reasoning: Popular local news station, strong viewership in the DC area, known for covering local businesses and events.
c) Radio: WTOP (https://live.wtop.com/listen/)
- Reasoning: Popular news and talk radio station, large audience reach, known for covering local events and businesses.
d) Social media: DCist (https://dcist.com/)
- Reasoning: Strong local social media presence, engaged audience, focuses on local news, events, and businesses.
e) Online/Web: DC Fray (https://dcfray.com/)
- Reasoning: Popular online platform covering local news, events, and businesses, targets a younger demographic.
Disclaimer: These are just recommendations based on current trends and popularity. Your final decision should be based on your client's specific target audience, budget, and marketing goals.