Analytics Optimization

Scenario You are an Internet Marketing Consultant seeking the business of a 3rd party company. (Note: This company can be your own company that you’ve been using throughout DMMS). This company has decided to include you in their final round of selection. This round, the company has pulled several live Google Analytics reports from their site. They want a complete Analytics Optimization Plan (i.e., give them the story behind the numbers). Task From the reports that accompany this assignment’s instructions: Identify three to five trends on which you’d like to improve For each trend define at least one SMART business goal For each SMART goal identify at least one KPI to measure its success For each SMART goal / KPI identify at least two action items to achieve the corresponding business goal For each action item, identify at least one potential challenge in achieving that action item Support your goals / KPIs / action items with evidence, e.g., case studies or analytics data, to convince the reader that what you are proposing works