Analyzing data according to the knowledge of the company.

Have access and know how to use KNIME. Develop step-by-step a reflection, and work using the analytics process and with the support of an analytics tool. Work on a specific dataset - Bank promotion Idenitfy the context of the problem, Business definition and KPIselated to the problem. You will need to gather additional data and use it for your analysis. Please use the latest reports of the banks in Canada, information about the banking sector, practice of bank marketing and your knowledge from other courses to create the context of your analytics process. Use, if possible, for comparing banks, Yahoo Finance/Google Finance/ EBSCO as your main source of financial data, market, competitors from Yahoo Finance. Complement data according to the knowledge of the company. If you select a company that is not public, you will need to gather the data. Think about the use of analytic tools and data requirements. Develop capacity to review the solutions to problems that are not perfectly defined and maintain ambiguity in the analysis. Identify the pros and cons within the analytics approach in a real problem.