"Apple’s Corporate Responsibility for Distracted Driving

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    Pathos Mangu-Ward also uses anecdotes and personal stories to appeal to the reader's emotions. For example, she tells the story of a young girl who was killed in a car accident caused by a distracted driver. She also quotes from a number of victims and families of victims of distracted driving accidents. Ethos Mangu-Ward establishes her credibility by demonstrating her knowledge of the topic. For example, she cites numerous studies and reports on distracted driving. She also writes in a clear and concise style, and her argument is well-organized. Specific quotations and examples Here are some specific quotations and examples from the article that demonstrate Mangu-Ward's successful use of logos, pathos, and ethos: Logos:

• "In 2013, the National Highway Traffic Safety Administration found that distracted driving was responsible for 1.6 million crashes, 336,000 injuries, and 3,154 deaths."
• "Apple's iPhone is the most popular smartphone in the United States, with over 40% market share. This means that millions of Americans are using their iPhones to text, email, and browse the internet while driving."

Pathos:

• "In 2013, a 5-year-old girl named Sarah Jones was killed in a car accident caused by a distracted driver. Sarah's mother, Shannon Jones, said that she wants to 'make a difference so that no other family has to go through what we've been through.'"
• "In 2014, a 16-year-old boy named Brandon Holt was paralyzed from the waist down in a car accident caused by a distracted driver. Brandon's father, Brian Holt, said that 'distracted driving is a plague on our society.'"

Ethos:

• "Mangu-Ward is a senior editor at The Marshall Project, a nonprofit news organization that focuses on the criminal justice system. She is also a contributor to The New York Times, The Washington Post, and other publications."
• "Mangu-Ward's writing is clear, concise, and well-organized. She provides evidence to support her claims and she avoids using emotional appeals."

Other effective elements of Mangu-Ward's writing Mangu-Ward also uses a number of other effective elements in her writing, such as:

• Humor: Mangu-Ward uses humor to engage the reader and to make her points more memorable. For example, she writes: "If you're driving and you need to text someone, pull over to the side of the road. Don't be a jerk."
• Rhetorical questions: Mangu-Ward uses rhetorical questions to make the reader think about the issue. For example, she asks: "Do you want to be the one who kills someone because you were texting while driving?"
• Repetition: Mangu-Ward repeats key phrases and ideas throughout the article. This helps to emphasize her main points and to make them more memorable. For example, she repeats the phrase "distracted driving is a plague on our society."

Conclusion Overall, I believe that Katherine Mangu-Ward makes the more successful claim in the article "Apple's Corporate Responsibility for Distracted Driving." She does this by appealing to all three elements of the rhetorical triangle: logos, pathos, and ethos. She also uses a number of other effective elements in her writing, such as humor, rhetorical questions, and repetition.