Apply froeb's analytic method to a real-life example

This week's discussion will ask you to apply Froeb's analytic method to a real-life example. Part of this example is related to the Robinson-Patman Act. Review the following to prepare for the discussion: Price Discrimination: Robinson-Patman ViolationsLinks to an external site. Lessons From the Wreck of the Torrey CanyonLinks to an external site. Your instructor may also post additional resources to help further explain concepts related to this week's discussion. Context This week's discussion will provide you with an opportunity to apply Froeb's analytic method. Keep the following in mind: Who made the bad decision? What information did they have? Was it good, bad, or unclear? What was their incentive? Instructions Read the following and then respond to the discussion prompt: Intel made large loyalty payments to HP in exchange for HP buying most of its chips from Intel instead of rival AMD. AMD sued Intel under the antitrust laws, and Intel settled the case by paying $1.25 billion to AMD.  

Sample Solution

       

Applying Froebel's Analytic Method to Intel's Loyalty Payments

Who made the bad decision?

In this case, Intel made a bad decision by offering loyalty payments to HP.

What information did they have?

We can only speculate on the specific information Intel had, but it likely included:

  • Market share: Intel likely knew they held a dominant market share compared to AMD.
  • HP's buying power: HP is a major PC manufacturer and a significant customer for processors.
  • Potential impact on AMD: Intel might have understood the payments could harm AMD's competitiveness.
  • Antitrust laws: It's likely Intel was aware of antitrust regulations, but perhaps underestimated the legal risk.

What was their incentive?

 

Full Answer Section

       

Intel's incentive for these payments was likely to:

  • Secure a major customer: Locking in HP meant guaranteed sales and potentially higher market share.
  • Stifle competition: By limiting HP's options, Intel could potentially weaken AMD's position in the market.

Analysis through Froebel's Lens

Based on Froebel's method, we can see potential flaws in Intel's decision:

  • Consequences: The $1.25 billion settlement with AMD shows a significant negative consequence.
  • Alternatives: Intel could have focused on product innovation and competitive pricing to attract HP.
  • Necessity: There was likely no real necessity to use such tactics to secure HP's business.

Conclusion

Intel's decision to use loyalty payments appears to be a bad one based on Froebel's method. The potential negative consequences (antitrust lawsuit) were not outweighed by the benefits (securing HP). Alternative strategies, like focusing on product development, could have achieved similar results without legal trouble.

This situation also highlights the importance of considering the impact on competition and potential legal ramifications before making business decisions.

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