Appraising resources and capabilities

  1. Many companies announce in their corporate communications: ‘Our people are our greatest resource.’ In terms of the criteria listed in Figure 3.5 P(from the attached textbook Page 101), can employees be considered of the utmost strategic importance?
  2. The company ‘Apple’ has been highly successful in dominating the market for touch-screen tablet computers with its iPad product. Can Apple sustain its leadership in this market? If so, how?