Argument analysis (ad report card)

The scenario: The online magazine Slate has decided to revive their regular feature “Ad report card” submissions are being accepted on ads old and new .

You are an inspiring writer hoping to break into the business, so you’re going to write an analysis of an ad you find in print or youtube and write a review in the style and format of some of the old columns. You should be able be sure to comment on how the ads use the appeals to ethos, logos, and pathos. How are the appeals made? Are they effective ? Are they fair ?

You can be funny and snarky in your writing; clearly their writers usually are. First person prospective is clearly allowed. You’ll want to read some sample essays to get a sense of what you’re trying to imitate in your own writing.