Look @ Image
What/Who do you see?
Break down the image into separte parts and analyse it separately and later as a whole.
2. How does the product appear in the image?
where is it? is it on the background or is it the main focus of the image?
3. Is there are story being told? If so, what is it?
4. Is the image trying to sell something (attractive/pleasurable) aside from the product? If so, what is it?
5. How does the image relate to the product?
6. Who, based on what you see in the image, is the Target Audience?
7. To what values is the image appealing?
8. What is the effect of the image?
9. Any messages to consider?
– PleasurePrinciple –
How do the young women in the photograph connect t
7 . . O
uct hetng promoted In this ad? the pH
2. Who is the likely target audience for this ad? In what
would you expect to see It? Is It an effecttve ad? Explai agazm
3. What are the young women domg 1n the ad? What “fem”
the and promote? What is the [)rnrlnnf’n