Assessment Method and Question
The Managing Strategic Change course will be assessed by a single assignment of 2,500 words.
Identify a significant change management initiative, one that impinges upon the strategy of the company, and critically assess the extent to which it has been successfully managed.
Consider the rationale, objectives, planning activities, implementation strategies and evaluate them against ‘best practice’: to what extent could the change be considered as being strategic; did it achieve the anticipated outcomes; were lessons learned?
You should adopt a report style: set the scene, detail the history, examine and critique the outcomes, detail the lessons, and then suggest a way forward. You may select an ongoing or historical change, but please ensure you have access to all the relevant information. Be careful, it is your thoughts, reasoning and recommendations that will count, not those, if you have selected a case from a published source, of the original academic researcher and/or practitioner.