B2B marketing analysis: Belhasa Joinery & Decoration company

You are requested to conduct a market analysis using secondary sources The report must include the following information: Market segmentation: Describe the segments of this company’s market, define each segment’s characteristics, and then explain how segmentation can help in strategy formation. You can also define the positioning strategy for each product in the company Competition: define the nature of competition in the company’s market (e.g.: oligopoly, or pure competition), then find out the major competitors for this company in the UAE market • Marketing Mix: determine each of the 4 P’s for the company. Discuss the product(s) features and benefits, pricing, promotion, and distribution. In case of different segments, identify the marketing mix of each segment separately. Remember here that in B2B market, the delivery of the mix could differ from the retail (consumer) market.