BAM6003 Global Marketing
Assignment Number: One of one (100% of final mark)
Assignment Title: Report
Assignment Length: 5000 Words
Issue Date: 21.9.15
This assessment satisfies the learning outcomes as specified in your module guide.
Specific Assessment Criteria
70%+: Your report will be of excellent quality where you demonstrate excellent knowledge and understanding of academic models and concepts relating to globalmarketing and assessing new international markets. The analysis of relevant models and concepts will be of excellent quality. The report structure, its presentation, your written English and your referencing will all be of a very high standard.
60% – 69%: Your report will be of good quality where you demonstrate a good knowledge and understanding of academic models and concepts relating to global marketing and assessing new global markets. The analysis of relevant models and concepts will be of good quality. The report structure, its presentation, your written English and your referencing will all be of a good standard. The academic content, the quality of discussion, referencing, and other elements will be likely to require some or limited development.
50 – 59%: Your report will be of fairly good quality where you demonstrate an adequate knowledge and understanding of academic models and concepts relating to global marketing and assessing new global markets. The analysis of relevant models and concepts will be of adequate quality. The report structure, its presentation, your written English and your referencing will all be of an adequate standard. The academic content, the quality of discussion, referencing, and other elements will be likely to require some development.
40% – 49%: Your report will demonstrate a basic awareness of academic models and concepts relating to global marketing and assessing new globnal markets. There will be some omissions of expected content and the analysis of relevant models and concepts is likely to be cursory. There will probably be significant problems with any combination of the report structure, its presentation, your written English and your referencing. The academic content, the quality of discussion, referencing, and other elements will be likely to require extensive development.
Fail <40%: Your report will demonstrate a lack of satisfactory awareness of academic models and concepts relating to global marketing and assessing new global markets. You are likely to offer little or no analysis of relevant models and concepts and there will probably be significant omissions of expected content. In addition, there will probably be very significant problems with any combination of the report structure, its presentation, your written English and your referencing. The academic content, the quality of discussion, referencing, and other elements will be likely to require very extensive development.
You are to assume the role of a marketing adviser to a UK company considering global marketing for the first time.
You have been asked to assess the market potential of two countries, investigate the environmental risks and the problems that may affect the development of a successful marketing mix. Based on your assessment, the end point is to select one of the countries for market entry.
1. Select a product or service. Something very specific works best. Agree your choice with your lecturer.
2. Select two countries in different continents.
3. Research both countries making a critical assessment and comparison of:
3.1. the macro environmental risk factors;
3.2. the adaptation/standardization challenges of implementing a successful marketing mix for market entry for each country.
4. Justify and propose a marketing mix for market entry for each country.
5. Justify the choice of one of the countries based on the above.
On this occasion the report should contain the following sections:
• Title and contents page (2 marks);
• Brief introduction (c.250 words, 4 marks);
• Critical analysis and comparison of macro environmental risk factors (c.1K words, 22.5 marks);
• Critical analysis and comparison of challenges related to a successful marketing mix (c.1K words, 22.5 marks);
• Proposed marketing mix for each country (c.1K words, 22.5 marks);
• Justification for choice of one country (c.1K words, 22.5 marks);
• Brief conclusion (c.250 words, 4 marks).
Important and helpful information
Please refer to the Module Guide for information regarding indicative reading, guidelines for the preparation and submission of assignments, and the assessment criteria.
(Details regarding submission can also be found in the Module Guide but are reproduced here).
Unless otherwise notified by your module tutor, hard copies of assignments should be placed with a white general cover sheet, in the Assignment Post-box in Chancellor’s Mall.
Please note that all assignments are date stamped by the Academic Office once they have been taken out of the post-box. It is this date stamp which is taken into account (rather than the date stamp which students make themselves on the general cover sheet).
Electronic copies of assignments should be submitted via “Turn-it-in”. Please ensure you follow the instructions provided by your module tutor and on the assessment brief.
Submission of assessments may be done on or before the published submission date. Assignments not available at this time will be considered late unless an extension has been previously agreed.
Students who fail to submit assessments by the specified date (without an extension being granted or without accepted Mitigating Circumstances) will be subject to the following penalties:
Up to 5 calendar days late = 10 marks subtracted but if the assignment would normally gain a pass mark, then the final mark to be no lower than 40%.
Up to 10 calendar days late = 20 marks subtracted but if the assignment would normally gain a pass mark, then the final mark to be no lower than 40%.
More than 10 calendar days late = 1 mark awarded.
Please note that it is your responsibility to ensure that the assignment is submitted in the format/s specified in the Module Guide or on the Assessment Brief.
YOU SHOULD ALWAYS ENSURE YOU KEEP A COPY OF ANY ASSIGNMENT SUBMITTED.
In the case of exceptional and unforeseen circumstances, an extension of up to 7 days after the assessment submission deadline may be granted by your Programme Leader. You should complete an Extension Request Form available from Student Services and attach documentary evidence of your circumstances, prior to the published submission deadline.
Requests for extensions for periods longer than 7 days must be made using the Mitigating Circumstances procedures.
Please see the Programme Handbook for further details.
Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.
Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.
This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.
To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.
It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.
Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>