Baudrillard suggests that the present era is characterised by the sign of the real assuming greater importance than the real itself. He terms this the hyper-real .

Baudrillard suggests that the present era is characterised by the sign of the real assuming greater importance than the real itself. He terms this the hyper-real .

Critically discuss this suggestion. You should make reference to the theoretical origins of the concept of the hyper-real, and illustrate your understanding with examples from the tourism and/or events fields.

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