Blue Jens Market

    1. Identify the major competitors in the blue jeans market. 2. Who has the leading market share, whose shares have declined? 3. What segmentation is (has) occurring/occurred in the blue jeans market and why? 4. Did demographic changes affect the market (from baby boomers to Gen X or Gen Y)? 5. What competitive signs, symbols, events, or occurrences did Levi-Strauss miss? 6. What current shifts in competition and channel power is occurring and what can Levi-Strauss do to minimize the impact from these changes?