BRANDS AND BRANDING
For this exercise, consider your career after graduation. What kind of “brand” would you like to build for yourself? Answer the following two questions concerning brand strategy to provide some marketing perspectives.
1. Define the 2-3 desirable, deliverable and differentiating points-of-difference you would like to establish for yourself in your business career in the long-run, this should capture your unique brand essence and positioning. In other words, in what ways can you be unique to other top-tier Undergraduates as your career progresses? What are the 1-2 key points-of-parity you will also need to negate any possible weaknesses?
2. What kinds of things will you need to do in the future that you are not doing now to achieve your desired positioning?