List 3 reasons a brand may fail and give examples of 2 specific apparel brands that have failed. If the brand is obsolete, what did the decline look like? If the brand is still around, how was it re-launched or revitalized?
2:. Explain the concept of co-branding and give 3 examples of co-branding in the apparel industry.
What are the benefits of co-branding and what are the challenges?
3:How do mass market brands compare to luxury brands in terms of brand value, product, pricing, promotions and location choices?
4:What is SEO and why is search engine marketing so effective for fashion brands? What is the definition of a keyword and how are keywords used to optimize a website? What are 5 keywords that you would use to optimize the Burberry website?