Branque Limited Viral Campaign
Branque Limited is a hypothetical company that specialise in selling antique products over 50 years old. Currently, all Branque’s business activities are conducted via the traditional methods. For example, all Sales activities are carried out at the company’s local store. Also, advertising and promotion are all paper-based.
The company is now looking to expand its marketing activities by using modern social media platforms, especially Instagram, in order to showcase the beauty of its products with the hope of attracting new customers.
As a group of e-marketers (maximum of 4), you have been hired by Branque to help with these activities.
You are to create a 15-second viral marketing video for Branque’s product.
You are then to present your idea in 15 minutes to Branque’s Board of Directors (in this case, your lecturer and fellow students), highlighting the steps in the development of your viral campaign, and ending with a showcase of your short video.