Build 1 main argument about apple company then analyse and argue that argument through the whole essay & analyse how apple company can benefit from strategic planning

Build 1 main argument about apple company then analyse and argue that argument through the whole essay & analyse how apple company can benefit from strategic planning

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Instruction below is not a guild line before write an essay please strict to all of the requirement

1. Build 1 main argument about apple company then analyse and argue that argument through the whole essay & analyse how apple company can benefit from strategic planning.
For example, Apple company should expand international such as china in order to be globalise brand, how apple can benefit from strategic planing.
2. Please write essay base on “theory” in parentheses and link with company
3. Include these book and journal below in the essay
3.1 Pettinger, R (2006) Introduction to Management, Chapter 8: Strategy, Policy and Direction, pp153-183, 4th Edition
3.2 Johnson G, Scholes K & Whittington R (2012) Fundamentals of Strategy, FT/Prentice Hall, 2nd Edition
3.3 Journal Article from
– Financial Times
– Long Range Planning
– Journal of Strategic Management
4. Before write essay !!! Please read all the theory from attached file and use those theory link with company in essay

5. Please write an essay base on structure below and also answer all question**
5.1 Introduction – overview what coming in report ,what essay going to cover
(executive summary of apple, what you think strategy is + explain what strategy is + strategy of apple ) 100 words
5.2 Nature of strategy, Strategic planing ( what is strategic planing of apple >> what is the process of putting plan and data of apple>> the position of apple company >> (vision statement of apple) how apple going to achieve the goal ), Strategic management- ( implementation of Strategic plan ) and Strategy statement of apple (goals, scope and capabilities) 150 words
5.3. Analysis – important with any strategy to understand of external and internal environment of apple company , as you develop the strategy you have to understand what going on inside and outside of apple company > have to know in order to deal with environment (are you capable to deal with environment ?)
5.3 Apple’s strategies ( generic strategy , cost leadership , differential, international strategy (apple go china), Innovation, Brand building, hybrid, Ansoff’s matrix- market penetration )
5.4 SWOT
5.5 PESTEL
5.6 Porter’s 5 forces
5.7 Implementation – Change and how this is being managed by the apple inc. (including approaches and models of strategic change- managing strategic change (acquisition or strategic alliance),
5.8 In conclusion – about the main company, the way company run (made it substantial) (ex. apple truly globalise apple, need to convince the world – product development, environment issue ) 150 words

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