Building a competitive advantage through brand image

  In this module’s overview, it was established that fashion companies can build a competitive advantage through brand image and consumer loyalty. The Business Insider article proposes that there are six other keys to building a competitive advantage. https://www.businessinsider.com/the-6-keys-to-sustainable-competitive-advantage-2010-6#a-dynamic-product-line-rather-than-a-single-product-1 What fashion company do you feel has measured up best to these six keys, as exemplified by its business practices and sales successes?