Business Analysis for ENERGIZER HOLDING
For energizer holding company you are required to produce a situation analysis, in report format. The analysis should include the following:
? Competitor Analysis
? Market Analysis
? Environmental Analysis
? Customer Analysis
? Internal Analysis
In addition, you should include a SWOT analysis, a number of key concepts such as strategic groups, the value chain, segmentation etc and, a summary of the key issues your chosen company faces. You are advised to pay particular attention to the strategic frameworks/theories/tools available for conducting a situation analysis.