Business Case
Order Description
Please answer the following Questions, numbering your answers, breaking each answer into well-organized paragraphs. Your whole submission should be no more than 2
pages.
1. Who is Target’s target customer? It may help you to think through who does not shop at Target.
2. Assume that the Board directs CEO Brian Cornell to abandon the grocery category. What is a reasonable time-frame to complete exit from groceries?
3. How should Target make use of the reclaimed space?
4. How should Target communicate the change to its loyal customers? What should be the specific message and what should be the message execution? (Message execution is
in Ch 12 of A&K text.)
