BUSINESS ETHICS

BUSINESS ETHICS Ethics & International Business Click Here to access the Coca-Cola case study Case Summary In a narrative format, discuss the key facts and critical issues presented in the case. Case Analysis In a globally competitive environment, why would Coca Cola engage in questionable conduct such as channel stuffing, falsifying marketing research, anti-trust issues or racial discrimination? Case Analysis As one of world's most valuable brands, what impact has Coca-Cola's ongoing struggle with ethics issues had on it reputation? Application As CEO of Coca Cola, outline a global initiative to manage your ethical risks and reputation.