Ethics & International Business
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In a narrative format, discuss the key facts and critical issues presented in the case.
In a globally competitive environment, why would Coca Cola engage in questionable conduct such as channel stuffing, falsifying marketing research, anti-trust issues or racial discrimination?
As one of world’s most valuable brands, what impact has Coca-Cola’s ongoing struggle with ethics issues had on it reputation?
As CEO of Coca Cola, outline a global initiative to manage your ethical risks and reputation.