Business Innovation and Design

The process for developing innovative ideas is often referred to as the design process, or the engineering design process. The article, Decisions by Design: Stop Deciding, Start Designing was written by two designers at IDEO, an influential design firm. “Decisions by Design” describes how the process of engineering design can be viewed as a process for decision making. After reading this article, consider how design facilitates decision making. Based on your observations, what are some steps in the design process? How are these steps helpful in decision making? Organize your answers to these questions in at least 2 slides using bullet points. Include images wherever you would like to illustrate your own personal creativity