Each module in the Business Intelligence course will last for two weeks. At the end of the two weeks you will be required to submit to your boss a comprehensive summary of all the relevant material. You can assume the following conditions apply for each assignment of this type:
Assume I am your boss, the CEO of the company, and that I attended a luncheon in which they keynote speaker gave a presentation on an interesting and intriguing current topic about analytics and business Intelligence. The talk was very interesting and I signed up for an advanced presentation on the topic in two weeks. The keynoter suggested several articles for us to read and research in order to prepare for the next presentation. I consider these to be important talks that have the potential of transforming and improving how our organization operates.
Currently my schedule is so busy that I will be unable to do the required reading and research. I am going to need to enlist help from others in the organization. This same scenario has happened in the past and I was always disappointed because my lack of preparation deprived me from getting the full benefit from these educational experiences. Since my schedule is always too busy I have decided to hire someone to do this research and present me with a summarized report explaining all the important details of what I should know before attending the advanced presentations. The person hired will hold a prestigious position in the organization. I have selected several of the company’s best employees to complete for this position. I will compare their reports and hire the person who does the best job. Because this position is considered to be so vital to helping the CEO accomplish the organizational mission it comes with a large salary increase. You really want this promotion.
The first reading and discussion for week 1 started with Golsby-Smith examining the different types of problems addressed by analytical and rhetorical methods. The second reading and discussion, Competing on Analytics, focused on the persuasive argument by Davenport in favor of using analytics to support business decisions.
For week 2 the chapters from the Davenport book introduced us to his framework (DELTA) for mapping an organization’s current analytic status according to the DELTA framework. We will continue our investigation of this framework in future modules.You don’t need to spend much time on these chapters for this paper. You may use some of the material from these chapters to enhance the argument made by Davenport in the previous article. However, it is not necessary as we will address this material in a lot more detail in future modules.
Hint: The Harrah’s Casino case gives us an in-depth real-life example of how Gary Loveman used analytics to create Harrah’s marketing plan, their customer relationship plan, and their employee rewards program. One of the most effective ways to teach your boss about the most important concepts is to present a real-life example (Harrah’s) and support the most important concepts with material from the other readings.
In this assignment you need to integrate all the materials that you have covered over the whole two weeks. I suggest you outline everything you work on during the module — highlighting the most important concepts, ideas, and opinions of the authors so that you are ready to integrate all the material and craft a coherent summary report. Integrating and summarizing the important concepts and ideas will require a lot of serious thought, reflection, and creative writing. It is not something that most people can do at the last minute. You should start preparing yourself from day one in order to be prepared to do your serious writing in the last few days before the deadline.
Why is Loveman’s marketing approach so different from the traditional marketing done by other casinos? What kind of proof of success did he offer?
How does Harrah’s reward their employees? Do you think this method is good for the casino? Is it good for the employees?
Hint: Pay special attention to his use of data.
The Second Road of Thought
Golsby-Smith states that Aristotle created two roads (paths) of thought: analytics and rhetoric. Each path was meant to address a different problem domain because the problem being addressed was different.
What type of problem does the analytic path produce? What type of solution does the rhetoric path produce? Golsby-Smith claims that western thought invested more heavily in the analytic path (i.e., the scientific approach). Why does he think that is a mistake? Do you agree or not?
Competing on Analytics
Davenport is making an argument in favor of using analytics to support decision-making.Do you agree with his overall premise? Why or why not? What were some of his most persuasive arguments?
Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.
Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.
This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.
To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.
It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.
Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>