business marketing or business strategy

business marketing or business strategy Order Description Which of the following academic areas best describes your project topic? (Please only choose one to tick) • Human Resources • Leadership • Marketing • Strategy Working title of project: This should be brief and to the point, encapsulating the essence of the proposed research. It must be appropriate to your programme of study and link with the project aim stated below. Project Aim: This must be appropriate to your programme of study and should be clear and concise. Objectives: These should be specific and are the steps to be taken in order to meet your aim. For a project of this type there will usually be between 4 and 6 objectives. They should each with the word to Rationale: This should be a brief explanation as to what your project will be about and who the intended audience are. You should include: • A summarised description of what is being studied(e.g. The organisation, industry, theory, problem) • A summarised explanation of who this project might be useful to, and why it will be useful to them. Methods: State briefly how the objectives will be fulfilled e.g • Journals, books, company reports • Interviews, questionnaires