Business Operations and Systems

 

Birmingham City Business School
BUS6012 Business Operations and Systems
Assignment 2018
This assessment constitutes 100% of the assessment for the module
This is an individual assessed assignment. There is no objection to students discussing the
content and approaches to be adopted but the final submission must be 100% your OWN work.
PLAGIARISM WILL BE PENALISED VIA THE UNIVERSITY’S DISCIPLINARY PROCEDURE.
You must also submit assignment on Turnitin on or before the due date.
See instructions available on Moodle http://moodle.bcu.au.uk/course/view.php?id=12260
Please print a copy of your originality report and submit this along with your assignment.
References
All sources should be cited and referenced using the Harvard Referencing system. The principles
of the Harvard Referencing system are detailed in the leaflets available in the library. You are
NOT allowed to use the general internet references e.g. www.google.com, www.yahoo.com and
Wikipedia etc. All references should be from the credible sources e.g. books, referred papers,
articles, journals, magazines etc.
Your work should be referenced including in text referencing with appropriate literature and form
a logical and concise discussion.
Feed back
Formative feedback given in seminars to help learners feed forward.
Presentative
1. Use Arial 12 point font.
2. 1.5 line spacing or follow any set regulated spacing.
3. Ensure that there is good usage of grammar and correct spelling throughout.
4. Neatly present the final work.
5. Appendix not allowed.
Word limit: 3,000 words ±10%
Extensions:
There are no extensions granted on the module. Any claim for extenuating circumstances must
be made through the official University channel. Read http://icity.bcu.ac.uk/Student-
Services/Complaints-And-Appeals for guidance.
Business Operations and Systems Assignment 2018
– 2 –
………………………………………………………………………………………………………………..
Today’s retailers are contending with increasingly difficult external forces, essential driven by a
population of sophisticated consumers demanding ‘more for less’. Today’s consumers demand
higher quality, variety of services for less cost, time and complexity. (The FMCG Industry in the
21st Century, GS1 Hong Kong)
………………………………………………………………………………………………………………
You may find the information for Fast Moving Consumer Goods (FMCG) retailers online, in
Keynotes in the Library, Company reports, cases online, and the financial press. The literature
sources should be books, journals, refereed papers and appropriate online sources. You
should find the sources of information that you will use to deliver the three assessment parts.
Your submission should address the following 3 Parts.

Part 1
By considering the specific Operations and Supply Chain Management performance Objectives
it can be argued that companies of FMCG retailers in Hong Kong are focused on satisfying its
customers’ requirements for fast and dependable services at a reasonable market price, through
strategic partnerships or other means that assist its customers to improve the services they offer.
You should compare and contrast different models used by the sector in which FMCG retailers in
Hong Kong operates and recommend appropriate solutions to continue being competitive in the
market, make easier for customers to select and buy their products (issues to consider
centralised/decentralised inventory and delivery chain, customer value chain, cost implications,
sustainability etc.).

Part 2
For the new system you should include Root Definition, CATWOE and produce a detailed “Rich
Picture” (hand drawn) to fully illustrate your answer. Your rich picture must indicate the problems
as well as the solution. (Not included in the word count).
Tips: Structure for part two:
1. Rich picture (fully illustrating part one)
2. Root Definition (based on your chosen solution)
3. Table for CATWOE (this is to test the Root Definition)
4. “AS IS” process plan (include brief summary of the process plan)
5. “TO BE” process plan (include summary to explain the process plan)
6. Include these in the body of the assignment (follow the assignment structure
Business Operations and Systems Assignment 2018

Part 3
Discuss how the managers would turn performance objectives into operations priorities and the
resources that would be necessary for effective implementation of the new process (about six
hundred words).
Tips:
7. This part should concentrate on the new solution only as discussed in part one and two
8. Analyse the resources required and costs for implementing the new process (“TO BE” Business Process
Plan)
9. Support your discussions with Performances Model, management of change etc. (not Maslow)
Using a Balanced Scorecard, discuss how the business performance can be measured post
implementation (refer to the last three years of company annual reports and any other relevant
date for improvement and target trends for your company chosen (FMCG retails industry in HK).
(Balanced scorecard charts are not included in word count but discussion on each prospective is
included, about hundred words for each prospective).
Tips:
10. Balanced Scorecard is to measure the post implementation performance for the new process only.
11. Create Table for each prospective
12. Under each table use the words to support your data, reference for the sources etc.
Your word should be referenced including in text referencing with appropriate literature and from
a logical and concise discussion.
Business Operations and Systems Assignment 2018
Marking Guidance
Suggested
Words
Max.
Assessment
Based on the company chosen, using the specific operations performance
objectives it can be argued that FMCG retailers are focused on satisfying its
customers’ requirements for fast and dependable services at a reasonable
market price, through strategic partnerships that assist its customers to improve
the service they offer. Specifically you should:
• Outline the essential components for ‘effective business operations and
supply chain management’ (creating value for the customer) for the
company you have chosen in FMCG retailers’ operations in HK.
• Use suitable operations and supply chain management techniques to
evaluate the issues FMCG of HK might face. Support your discussion
with appropriate business operations models (i.e. operation strategy
performance (priorities) model, customer value, the service hap model,
four v’s profile etc).
• You should compare and contrast different models used by the sector in
which FMCG retailers operate and recommend appropriate solutions to
continue being competitive in the market, make easier for customers to
select and buy their products (issues to consider
centralised/decentralised inventory and delivery chain, customer value
chain, cost implications, sustainability etc.).
2,000 35%
2
For the new system you should include Root Definition, CATWOE and produce
a detailed “Rich Picture” (hand drawn) to fully illustrate your answer. Your rich
picture must indicate the problems as well as the results.
By means of a business process plans illustrate the changes including “AS IS”
and “TO BE”. Detailed explanations of both plans are required and support your
discussions with relevant literature.
No word
count 25%
3
Discuss how the managers would turn performance objectives into operations
priorities and the resources that would be necessary for effective implementation
of the new process.
Using a Balanced Scorecard, discuss how the business performance can be
measured post implementation (refer to the last three years of company annual
reports and any other relevant data for improvement and target trends for FMCG
retailers in HK related to the company chosen.
1,000 30%
Writing
style
The writing style is important. You must show a good research trail. Consult many
sources and give precise references. Finally, beware of passages that look like,
or lead to, plagiarism. Appendices are not treated as part of your word count.
Organise your reference list alphabetically (if you use one).
10%
3,000 100%
Business Operations and Systems Assignment 2018
– 5 –
BUS6012 Business Operations and Systems – Assessment and Feedback Strategy
Assessment will be 100% course work. All course work will be individually achieved.
Module Assessment Criteria
Assessment Criterion Level Descriptor
Fail (0-39%) PASS (40-49%) 2.2 (50-59%) 2.1 (60-69%) First (70-100%)
Demonstrating effective
communication of ideas and
techniques
Little or no attempt at
describing issues
Basic analysis
Basic description of issue
Reasonable attempt at
analysis at causes of
issues – some wider
coverage
Good attempt at analysis
at causes of issues –
some wider coverage
An in-depth analysis of
cause and effect,
demonstrating breath of
research and of thought
Ability to analyse a business
operations problem
appropriately, showing ability
to offer a constructive solution
None or little attempt
at analysis –
description of
‘suitable’ techniques
without support
An attempt at some of the
‘more obvious’ elements
that the situation
describes
Recognising the ‘majority’
of issues – showing how
these may be related.
Some supporting
examples
Recognising the ‘majority’
of issues – showing how
these may be related.
Supporting discussion
using direct and indirect
examples
Situational analysis with
clear description of
relationships –
recognition of alternatives
with clear argument in
support
Being able to evaluate
alternative solutions to the
task.
‘Leaps in logic’ when
moving from analysis
to solution
A basic use of a
‘methodology’ in support
A structured approach to
the problem(s) and
solution(s)
Explanation of why
analysis methodology is
appropriate – possible
comparison between
ideas
Comparison between
ideas where appropriate.
Clear, logical argument.
Critique of techniques
used – benefits and
pitfalls
Demonstrating an ability to
draw upon and to use a range
of information sources
None or very poor
‘Audit Trail’ to show
argument for or
against offered
solution(s)
Initial attempt at
describing relationships
between issues, analysis
and theory
Some research – and or
evidence of some further
reading. Development of
‘theory – practice’
relationship
Good clear links between
theory and practice
Strong links between
theory and practice. Clear
evidence of extensive
further reading – clear
identification of ideas
(and sources)
Assessment will show if the student can: –
• Communicate effectively showing appropriate skills
• Analyse a business operations problem appropriately and been able to offer constructive solutions to presented issues
• Evaluate alternation solutions to the task
• Draw on and use a range of information sources.