Choose one of the following business organizations that you will research for your
project.
Allegiant Travel Company
This is the company description from Allegiant Travel Company’s website:
From America’s favorite small cities to world-class destinations, Allegiant makes leisure
travel affordable and convenient. With low-low fares, nonstop, all-jet service and
premier travel partners, Allegiant provides a complete travel experience with great
value and without all the hassle. Allegiant was founded in 1997 and is certified by the
U.S. Department of Transportation (DOT) as a “Scheduled Air Carrier” with authority to
fly scheduled and charter airline operations throughout the U.S. The Company also has
authority for charter service to Canada and Mexico. (Allegiant, 2019)
BAE Systems, Inc.
This is the company description from the BAE Systems, Inc. website:
BAE Systems, Inc. is the U.S. subsidiary of BAE Systems plc, an international defense,
aerospace and security company which delivers a full range of products and services for
air, land and naval forces, as well as advanced electronics, security, information
technology solutions and customer support services. (BAE Systems, 2019)
Lawrence Livermore National Laboratory
This is the organization description from Lawrence Livermore National Laboratory’s website:
Livermore’s defining responsibility is ensuring the safety, security and reliability of the
nation’s nuclear deterrent. Yet LLNL’s mission is broader than stockpile stewardship, as
dangers ranging from nuclear proliferation and terrorism to energy shortages and
climate change threaten national security and global stability. The Laboratory’s science
and engineering are being applied to achieve breakthroughs for counterterrorism and
nonproliferation, defense and intelligence, energy and environmental security.
(Lawrence Livermore National Laboratory, 2019)
Oracle
This is the company description from Oracle’s website:
Emerging technologies are disrupting old paradigms and unleashing new opportunities.
Oracle has embedded innovative technologies in every aspect of our cloud, enabling
companies to reimagine their businesses, processes, and experiences. (Oracle, 2019)
Tableau Software
This is the company description from Tableau Software’s website:
Our products are transforming the way people use data to solve problems. We make
analyzing data fast and easy, beautiful and useful. It’s software for anyone and
everyone. (Tableau, 2019)
Sample Solution
Allegiant Travel Companyis a leisure travel company that focuses on providing travel and leisure services to residents of underserved cities in the US. It operates low-cost passenger airlines, primarily for leisure travelers in underserved cities through about 593 routes between 98 origination cities and 33 leisure destinations. Allegiant also offers a variety of other travel-related services, such as hotel accommodations, car rentals, and vacation packages.
Full Answer Section
Allegiant's business model is based on three key principles:
Low fares: Allegiant offers low base fares on its flights. However, the company generates a significant portion of its revenue from ancillary fees, such as baggage fees, seat assignment fees, and onboard food and beverage sales.
Non-stop service: Allegiant flies non-stop between its origination and destination cities. This is in contrast to many major airlines, which often require passengers to connect at a hub airport.
Small airports: Allegiant flies to and from small airports that are often located closer to the city center than major airports. This makes it more convenient for passengers to get to and from their flights.
Allegiant's business model has been successful in attracting leisure travelers who are looking for affordable and convenient flights. The company has grown rapidly in recent years, and it is now one of the largest low-cost airlines in the US.
Here are some of the key questions that I plan to address in my research on Allegiant Travel Company:
What are the key factors that have contributed to Allegiant's success?
What are the challenges that Allegiant faces in the competitive airline industry?
How is Allegiant using technology to improve its business and customer experience?
What are Allegiant's plans for future growth?
I believe that my research on Allegiant Travel Company will be valuable for a number of reasons. First, Allegiant is a successful company with a unique business model. By studying Allegiant, I can learn more about how to build and operate a successful business in the competitive airline industry. Second, Allegiant is a growing company with a bright future. By understanding Allegiant's business model and plans for future growth, I can better position myself for success in the travel industry.
I am excited to learn more about Allegiant Travel Company and to share my findings with you.
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