Why is there a need for you?
What is different about your services compared to your competitors'?
How big is the market for your target audience?
What will be your most effective marketing strategies?
What will you need to make to break even (not report a loss)?
When do you expect to start earning a profit?
Explain the elements of your contract and how it is going to protect you, the company, and the bank’s or investor’s investment.
Describe the high level highlights of your ethics plan, who is included in it, and examples of three policies with their respective consequences if
violated.
Explain how supply and demand can positively and negatively affect your company and provide examples.
Remember, each section needs to provide the bank and/or investor assurance that they will have a safe investment in your firm.