Business policy and strategy– google inc

Business policy and strategy Case: google inc Recommended Framework:SWOT/Positioning/Fit/GenericJBMC Please use this framework for analysis.(simple and clear)
Case Analysis Questions. there is No words limit for it.
Google, Inc. in 2014 —1. Google currently enjoys approximately 70% market share of US searches, and well above 90% in many other countries. Do you expect the search business to become more concentrated (i.e., dominated by fewer firms)? Is search a winner-take-all business? 2. In renewing its deal with AOL, could Google afford to pay AOL more than 100% of the revenue generated from AOL searches? How did Microsoft’s maximum affordable bid for AOL’s search traffic compare to Google’s? 3. Currently 95%+ of Google’s revenue comes from online advertising. How important is it for Google to pursue alternative revenue streams? Which alternatives are the most promising? 4. Do you view Google’s distinctive governance structure, corporate culture, and organizational processes as strengths or potential limitations?