Complete the Assurance of Learning Exercise 3D on page 87 of the course textbook. In addition to completing Steps 1-3, summarize your findings in a two page APA formatted paper and discuss your views of McDonald’s strategic prospects based upon your analysis of the external assessment and consideration of the opportunities to grow, as well as threats from competitors and the macro environment.
Please complete Step 2 as follows, go to the CSU Online Library and make a copy of an industry survey for the restaurant industry from the Business Source Complete or ABI/Inform Complete database. The document you select should contain excellent information for developing a list of external opportunities and threats facing MCD.
The course textbook is :
David, F. R. (2011). Strategic management: Concepts and cases (13th ed.). Upper Saddle River, NJ: Prentice Hall.