Carrefour

Using concepts and theories from Block 1, explain why Carrefour places high importance on innovation. You should consider how the various business functions within Carrefour integrate to facilitate innovation. 2. Globalisation has created a new and dynamic relationship between the ‘global’ and the ‘local’. Based on your work during Block 2, how would you advise Carrefour to balance these two competing perspectives as it continues to pursue its global expansion strategy? 3. Applying concepts from Block 3, explain how Carrefour seeks to nurture long-term value creation. Guidance notes General guidance In tackling the EMA, you are expected to use appropriate concepts from B207 and choose those which support the argument you are making