“Case 30: Yahoo! Inc.: Marissa Mayer’s Challenge,”
• Project Overview
For this project, you will analyze a business case and make recommendations based on the outcome of your analysis. The goal is to demonstrate strategic critical thinking skills when analyzing a business scenario, taking all factors into account, and recommend a strategy to move that company forward. Your analysis and recommendations should flow together, providing your readers with a clear picture of the issues at hand and leading them to the logical conclusion of your strategic recommendations. Your case analysis should be designed for an audience of working adults who are seeking to improve their understanding of your chosen topic.
Case Topic
The case you will analyze is included in your text, specifically, “Case 30: Yahoo! Inc.: Marissa Mayer’s Challenge,” pages 30-1 to 30-12. In preparation for your case analysis, read “Guide to Strategic Management Case Analysis” in the text, which provides valuable advice on how to analyze a business case. As you develop your analysis and recommendations, use the tools provided in your text to guide you. Also, consider the information and knowledge you are acquiring and think about how you can apply this in your current professional work.Use your text to read “Guide to Strategic Management Case Analysis,” pages 442–450, and “Case 30: “Yahoo! Inc.: Marissa Mayer’s Challenge,” pages 30-1 to 30-12. Note: This case will be referred to as “Case 30” for the remainder of the course.

Reference
Pearce, J. A., & Robinson, R. B. (2015).Strategic management (14th ed.). New York, NY: McGraw Hill.
To successfully complete this project, you will be expected to:
1. Structure is evident, understandable and appropriate.
2. Main and supporting points are easily identifiable, plausible and clear.
3. Employs a minimum of four reputable sources to support main points.
4. Logic is identifiable, reasonable and sound.
5. Paper includes at least two charts, graphs or visual aid to support your points.
6. Transitions from point to point are excellent and paragraphs support solid topic sentences.
7. Communicate effectively.
8. Create organizational value.
9. Must be 6-8 pages, excluding the title page and reference list.

Draft – Case Analysis Scoring Guide

Percentage of Course Grade: 10%.
Draft – Case Analysis Scoring Guide Grading Rubric
Criteria Non-performance Basic Proficient Distinguished
Analyze the strategic fit between the business vision and the key elements of the business strategy, considering domestic and global environments.
12% Does not analyze the strategic fit between the business vision and the key elements of the business strategy. Analyzes strategic fit between the business vision and the key elements of the business strategy, but does not consider domestic and global environments. Analyzes the strategic fit between the business vision and the key elements of the business strategy, considering domestic and global environments. Analyzes the strategic fit between the business vision and the key elements of the business strategy, considering domestic and global environments, and provides supporting evidence and examples.
Analyze the alignment between business strategy, customer needs, and overall teaching and learning model to determine how organizational value has been established.
12% Does not describe the alignment between business strategy, customer needs, and overall teaching and learning model to determine how organizational value has been established. Describes but does not analyze the alignment between business strategy, customer needs, and overall teaching and learning model to determine how organizational value has been established. Analyzes the alignment between business strategy, customer needs, and overall teaching and learning model to determine how organizational value has been established. Evaluates the alignment between business strategy, customer needs, and overall teaching and learning model to determine how and the degree to which organizational value has been established.
Create organizational value in the recommendations provided.
12% Does not create organizational value in the recommendations provided. Does not fully correlate the creation of organizational value in the recommendations provided. Creates organizational value in the recommendations provided. Creates organizational value in the recommendations provided and provides a detailed description of how value is created through decisions made.
Demonstrate the ability to plan strategically in domestic and global environments in the recommendations provided.
13% Does not demonstrate the ability to plan strategically in domestic and global environments in the recommendations provided. Demonstrates a limited or inconsistent ability to plan strategically in domestic and global environments in the recommendations provided. Demonstrates the ability to plan strategically in domestic and global environments in the recommendations provided. Demonstrates an excellent ability to plan strategically in domestic and global environments in the recommendations provided.
Employ high-performing business management techniques in the analysis and recommendations; the techniques consistently promote delivery of value-added, bottom-line results.
13% Does not employ high-performing business management techniques in the analysis and recommendations; the techniques do not promote delivery of value-added, bottom-line results. Inconsistently employs high-performing business management techniques in the analysis and recommendations; the techniques inconsistently promote delivery of value-added, bottom-line results. Employs high-performing business management techniques in the analysis and recommendations; the techniques consistently promote delivery of value-added, bottom-line results. Integrates high-performing business management techniques in the analysis and recommendations; the integrated techniques consistently promote delivery of value-added, bottom-line results.
Solve problems within professional standards.
13% Does not solve problems within professional standards. Inconsistently solves problems within professional standards. Solves problems within professional standards. Consistently solves problems within professional standards and provides supporting evidence and examples.
Use appropriate financial models and principles to support decisions and recommendations.
13% Does not use financial models and principles to support decisions and recommendations. Uses financial models and principles to support decisions and recommendations, but the models and principles are either inappropriate or inadequate in providing support. Uses appropriate financial models and principles to support decisions and recommendations. Uses and integrates multiple, appropriate financial models and principles to support decisions and recommendations.
Use proper APA style and formatting, effective written communication skills, and supported evidence to communicate effectively; the frequency of style and formatting errors does not affect the writing.
12% Improperly uses APA style and formatting to communicate; the frequency of style and formatting errors obstructs clarity. Inconsistently uses proper APA style and formatting to communicate; the frequency of style and formatting errors detracts from the strength of the writing. Uses proper APA style and formatting, effective written communication skills, and supported evidence to communicate effectively; the frequency of style and formatting errors does not affect the writing. Demonstrates excellent use of proper APA style and formatting, effective written communication skills, and supported evidence to communicate effectively; there are no style or formatting errors.