Case artical analysis Banyan Tree case
What is experience management and how do Banyan achieve this?
You are required to read each ofthe set case studies, orjournal articles
in the teaching schedule and answer each set question in paragraph form. Yourfocus should be primarily on the marketing theory you are
being asked to discuss. You must source a minimum of one additional journal article from the Journal of Services Marketing orthe Journal
Services Research which relatesto topics discussed in your readings forthe tutorial. Information from the journal article should be used
to support your solution and you must correctly reference the article both in-text as an in-text citation using the Harvard author date
method, as well as at the end of your solution by including a full reference to the article.
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