Case: Cambridge Analytica

Background:
Recently it was uncovered that a company, Cambridge Analytica, had provided information to
President Trump’s presidential campaign that would allow targeted Facebook political posts to
influence peoples voting intentions. They gathered personal information through a quiz which
required a Facebook login to complete, and 270,000 people took the quiz. As part of the Facebook
log in these people gave permission for Cambridge Analytica to gather their personal data and their
friends’ personal data. This meant that they had access to 8,700,000 or almost a quarter of
Facebook users in USA.
Watch the ‘Cambridge Analytica Whistleblower’ video:
https://www.youtube.com/watch?v=FXdYSQ6nu-M
Read some details about the Cambridge Analytica scandal here:
https://www.cnbc.com/2018/03/21/facebook-cambridge-analytica-scandal-everything-you-needto-know.html
There is limited information available to you now, hence you are required to further explore the case.

write a report (2500 words) thatshould include the following details in the
main body of the report. Please note standard report structure including an executive summary,
introduction and conclusions in addition to the main body must be adhered to.
• Background to the case study
• Analysis of the situation using the “Doing Ethics Technique” (following)
• Analysis of the situation from the point of view of an ICT Professional using the ACS Code of
Ethics.
• Conclusions to bring together the two analyses and presents overall recommendations