Case Study 1

1 Case Study 1 Description Marks out of Wtg (%) Due date Case Study 1 (2000 - 2400 words) 50 50 4 January 2016 See the case titled ‘Home Pharmaceuticals’ from the study desk. This case will be used for both Case Study 1 and Case Study 2. Please read the case very carefully. Please note also the forecasted growth for Home Pharmaceuticals by SBU Asia Pacific plus carefully review all of the financial data included. Based on the facts in the case, you are required to prepare answers for each of the following: (Please Note: All words in Tables and Figures are not included in word count.) 1.0 Summarise the Industry & Market Information Based on the information provided, summarise the industry and market background for Home Pharmaceuticals. Place this in your own words and be careful not to repeat case facts. Some key themes you may want to address in this summary is the current industry trends, state of competition, scale of growth going forward and how the industry is trending, state of the market and market demand for particular SBU products and any other facts that might be relevant background that can be used in preparing future strategies. 2.0 Industry Analysis I (Note: See Case Study 1 Template on Study Desk) 2.1 PESTEL Analysis: Draw the PESTEL framework similar to page 115 of the text of your chosen organisation competing in its industry. Use bullet points in each box to list the points you want to emphasize; 2.2 Element Narrative: See the text page 115-117 of Grant et al, 2014. For each of the six elements listed, describe and outline how the environmental conditions within each might influence the organisations decisions going forward. 2.3 Collect Evidence: Note: Find evidence to support your PESTEL. Extra marks will be awarded to those who use quotations and references other than the text and course readings showing clear evidence that the topic has been researched and article or publication(s) has been read. You should quote theory in such a way that it supports the framework you produce. 3.0 Industry Analysis II (Note: See Case Study 1 Template on the Study Desk) 3.1 Five Forces: Develop a Five Forces model similar to Page 134 of the text. Use the addition of complements if appropriate. Draw the figure similar to P134. However, populate each box with bullet points of the main features or forces listed from p.121-134. 3.2 Forces Narrative: Each main component of your five forces should also be explained in written narrative. That is, immediately below your figure, now summarise each of the forces and why or why/not these are relevant to the forces you selected. 3.3 Collect Evidence: Extra marks will be awarded to those who use quotations and references other than the text and course readings showing clear evidence that the topic has been researched and article or publication(s) has been read (e.g. see readings in modules). You should quote theory in such a way that it supports the model you produce. 4.0 Industry Analysis III (Note: See Case Study 1 Template on the Study Desk) 4.1 KSF Table: Draw up a KSF Table similar to the Case Study 1 Template on the Study Desk. See also p.145 of the text. Identify the external forces of the industry your chosen company competes in, list the likely industry response as a whole (i.e. how the whole industry is currently (or should be) responding to these forces, then list the key success factors going forward. That is, how all companies competing in the industry can be successful. These same key success factors you identify will be helpful to you when you develop a range of strategies going forward in case study 2. 2 4.2 KSF Narrative: Choose five (5) of the most important key success factors for the industry. Write a supporting paragraph explaining why you have chosen each key success factors (KSFs) to support your Table. 4.3 Collect Evidence: Extra marks will be awarded to those who use quotations and references other than the text showing clear evidence that the topic has been researched and the article or publication(s) has been read. You should quote theory in such a way that it supports the Table you produce. 5.0 Return on Assets Forecast: Based on the industry analysis you have completed, perform an ROA for Home Pharmaceuticals based on their expected forecasted growth from 2014 to 2017. To complete this exercise you will need to also refer to the Forecasted operating profit and assets schedule. Refer to the Template in the Home Pharmaceuticals case to complete this exercise. 3 Marking Criteria Sheet Case Study 1 Mark out of CRITERIA 12 11 10 9 8 7 6 5 4 3 2 1 7 Summary of Industry 12 PESTEL framework & bullet points 10 Element Narrative 4 Collective evidence: Clear evidence of additional research 12 Five Forces model plus populating each box 10 Forces narrative 4 Collect Evidence: Clear evidence of additional research 12 KSF Table 10 KSF Narrative 4 Collect Evidence: Clear evidence of additional research 5 ROA Forecast 5 Bibliography 5 Tertiary standard: does the analysis reach a high standard of research Total: 100 4